In the Spring of 2010, I took the Introduction to Visual Communications class taught by Dr. Rob Peaslee. It was by far one of my favorite classes in undergrad and I still refer back to what I learned even now. As part of our final project, we were commissioned with the task of creating a logo and making a presentation that explained our process and inspiration. We were given free reign over what business, organization or individual to create a logo for. I used that opportunity to create a logo for my slowly-but-surely-growing photography business.
I wasn't sure what my business name would be, but I knew I didn't want it to be "Corie Williams Photography" because I would eventually have to re-brand if my last name changed. So what to name my business... Something that wouldn't change, but that had significant meaning to me. I'm not crafty with words so I wanted it to be simple and straightforward.
At this same time, I was reading through the book of Psalms. I came to chapter 52 and verse 8 caught my eye.
But as for me, I am like a green olive tree in the house of God;
I trust in the lovingkindness of God forever and ever.
Olive Tree... YES! I loved the symbolism of trusting in God's lovingkindness forever and ever as well as the imagery of a green olive tree flouring in the house of God.
To begin the process, I enlisted my roommate at the time, a graphic designer, to help turn my idea into a vector graphic. Since then, my logo has stayed relatively similar. However, I recently refreshed the logo and enlisted the help of another previous roommate to hand letter the "Olive Tree" portion. There is something wonderful to be said about the help of friends along the way who help us accomplish our dreams.
I have come to cherish my business name and logo over the years. Even though it may not be the traditional style that other photographers in the wedding and portrait industry use, it is uniquely me. And it tells my story.
God reminds me over and over that I am just like that Olive Tree in Psalm 52:8. I was planted long ago in His house and I will choose to trust in his lovingkindness forever and ever. Not because I'm so awesome or because I choose the right path (because I don't!!), but rather because He is SO gracious, kind and patient!
A few weeks ago I googled 'olive tree' and a Texas orchard popped up. I was shocked because I didn't expect Texas to have an olive tree orchard. Maybe Southern California or Florida, but not Texas! It also happens to be a wedding and event venue near Austin. I called the venue and they agreed to let me come photograph the orchard so that I could use the photos for branding purposes. I also picked up some olive oil before I left and it sure was yummy!
Here are some of my favorite images from my time at the Texas Hill Country Olive Company and The Orchard at Dripping Springs. It was such a sweet time of reflection and praise for this wonderful journey!